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Audiovisual

Elkis18 · Cerro Catedral

Photo activation for Livelo and Banco do Brasil Estilo at the ski school of Cerro Catedral, Bariloche: four Saturdays, photos with the brands’ frame applied on the spot and a private QR gallery, for the Brazilian agency Elkis18.

Fotos con el marco de Livelo y Banco do Brasil Estilo tomadas por SOMOS DER en el Cerro Catedral, Bariloche
4
days
+100
framed photos
21
groups

Elkis18, the Brazilian brand experience agency, brought an activation for Livelo and Banco do Brasil Estilo, together with Banco Patagonia, to the ski classes at Cerro Catedral in Bariloche. Over four Saturdays in the 2026 winter, from 22 August to 12 September, DER ran the photo activation at the base of the mountain: a photographer on the snow, the brands’ frame applied on the spot and every group leaving with its private gallery on their phone before heading back to the slopes. It all ran on our own web app, built to be operated from an iPad outdoors.

01

The frame, applied on the spot

The photo went from the camera to the iPad and came out with the Livelo and Banco do Brasil Estilo frame already on it, portrait or landscape depending on the shot, at original resolution. No post-editing and no batch arriving three days later.

02

A private gallery per group

Each family scanned a QR on the screen and opened only their own photos on their phone. There was no shared folder where everyone sees everyone: each gallery is private and opens only with its code.

03

Finding everyone again

If a group came back from the slopes for another photo, the photographer looked them up by name or code in the day’s strip and added the photo to the same gallery, with the QR they already had.

04

Built for the mountain

The station runs in the iPad’s browser, with nothing to install and no reliance on external services that drop with the mountain’s connection. The QR always sits on white, because in the sun and on a dark background no camera can read it.

05

The photo by email, with consent

From their gallery each guest could leave their email and receive the framed photo in a branded piece. The guest types the email, not the photographer, and it is recorded with its date: that is the contact list the agency takes away.

06

A report after every day

After each Saturday the agency received the day’s report: groups served, galleries created and the contact sheet with every photo, plus the spreadsheet.

Elkis18 · Cerro Catedral · Audiovisual by SOMOS DER (1)
Elkis18 · Cerro Catedral · Audiovisual by SOMOS DER (2)

A holiday photo matters while you are still in the snow. The next day it is something else.

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