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For brands and agencies launching in Argentina
Launch your brand or product in Argentina
SOMOS DER produces on the ground the launch your brand or agency has already designed: in Buenos Aires, in the provinces or in several cities at once. Invitations and accreditation on PASE (our own platform), press, local suppliers, staff and the operation on the day, with one person accountable for all of it.
What we produce for a launch
Only services we have already delivered in cases published on this site.
Full production on the ground
Venue, build, suppliers, transport and permits handled in the launch city, so your team can focus on the brand.
Several cities, one standard
The same launch in cities with very different logistics, adapting the operation to each one without lowering the bar.
Invitations and accreditation on PASE
Sends with the brand artwork as approved, RSVP, a QR per guest, capacity controlled in the database and a report the next day.
Press and guests
Press and VIP badges, press handling on site and travel for brand guests: transfers, hotel and per diems.
Activations at shows and stadiums
Moments that happen once in front of thousands of people, solved beforehand on paper, row by row.
The audience experience
Flows designed so every person gets their moment with the brand, without feeling the queue or the build behind it.
Local suppliers and printing
Graphics, printing and equipment sourced close to the venue, with room to fix things on the fly.
Local staff and a DER producer
Local staff briefed with a written guide and a DER producer on site as the agency’s single contact.
How we work with brands and agencies abroad
What we have already done in the cases below, with no promises we cannot show.
Your idea, our execution
The brand or agency brings the concept and the approved assets. We produce them in Argentina as they are, without redesigning what has been decided.
One point of contact
One person at DER is accountable for the whole operation on the ground: suppliers, staff, access and the run of show.
Framework agreement for several events
If the launch repeats across cities, we work under a framework agreement with one service order per event, as we did with DiDi’s Mexican agency.
Launches and brand actions we have produced
Every case is published on this site with its figures.
DiDi · Launches in three cities
Operating arm in Argentina for Backyard Group (Mexico): 3 launch events in Bariloche, Formosa and Catamarca, with full production in each destination under a framework agreement.
See the case ↗INCAA · Mar del Plata Film Festival launch
Official launch of the 41st edition at the Palacio Libertad, with 150 films announced: three QR invitation circuits, VIP and Press badges, cocktail and auditorium.
See the case ↗Brahma · Card stunt at Cazzu’s show
For Draftline, AB InBev’s agency: 220 cards across a 200-seat stand, raised during «La Cueva» in front of some 20,000 people at the Estadio 23 de Agosto in Jujuy.
See the case ↗Manchester City · Treble Trophy Tour
Beyond 90 (UK) designed the experience and DER delivered it in Buenos Aires: 8 days of production, over 2,000 fans and the original trophies under the club’s security protocol.
See the case ↗How we build your launch
- 01
Brief
Product, city or cities, dates, guests, press and what the brand has already approved. We can sign an NDA first.
- 02
Local proposal
Venues, suppliers and operation planned for each city, quoted with Argentine suppliers and presented as one figure.
- 03
Invitations and access
We load the guest lists into PASE, send the invitations with the brand artwork and track RSVPs and capacity.
- 04
Build and rehearsal
Build, technical test and staff briefing before doors open, with the agency informed at every step.
- 05
Launch day
A DER producer on site, staff at every point and a single communication channel with your team.
- 06
Close
Teardown, supplier settlement and a report with invitations, RSVPs and check-ins pulled from PASE.
Need a local partner for more than one launch?
If your agency is bringing several events, an incentive trip or a regional tour, see our DMC page. And if you are bringing a trophy, a club tour or a fan experience, we have a page for that.
Tell us about your event
Dates, city, number of guests and what you need. That is enough for us to send you a proposal.
It goes straight to Franco Ridao, director of DER, in Buenos Aires.
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FAQ
Frequently asked questions
What does SOMOS DER do for a product launch in Argentina?
We produce the launch on the ground: venue, build, suppliers, invitations and accreditation on PASE, press, staff and the operation on the day, with one person accountable.
Can you produce the same launch in several cities?
Yes. For DiDi we produced 3 launch events in Bariloche, Formosa and Catamarca as the operating arm of a Mexican agency, adapting the operation to each city.
Do you work with the brand’s agency?
Yes, that is the usual setup. The agency brings the concept and the assets and we deliver them in Argentina as they are, as we did for Backyard Group, Draftline and Beyond 90.
How do you handle guests and press?
On PASE, our own platform: invitations with RSVP, a QR per guest, VIP and Press badges, capacity controlled in the database and a report the next day.
Do you work outside Buenos Aires?
Yes. We produce across Argentina and Latin America with our own production direction and local suppliers.
How do you quote from abroad?
With local suppliers at local market prices, presented as a single figure in your currency. There is no standard price because every launch is different.
Launching in Argentina?
Tell us what you are launching, in which city or cities, when and for how many people. A person from our team will reply.