Brand activations and experiential production in Argentina

A brand action people experience in person, where the audience is: launches, stands, fan experiences, sampling, photo points. BTL means below the line, as opposed to mass advertising (ATL) on TV, radio or outdoor.

ATL advertising speaks to many people at once through mass media. BTL looks for direct contact with a narrower audience: the person tries the product, takes the photo or gets into the launch. That is why on-site execution (build, staff, access) matters as much as the idea.

We produce it end to end or join for one part: full production and build, staff and brand ambassadors, accreditation and access control on PASE, audiovisual coverage and food for stands. Each service works on its own or combined.

Yes. We produced the 3 DiDi launch events in Bariloche, Formosa and Catamarca, and the photo activation for Livelo and Banco do Brasil Estilo at Cerro Catedral, in Bariloche.

Yes, it is one of the ways we work most. In Argentina we delivered the DiDi launches for a Mexican agency, the Manchester City Treble Trophy Tour for the UK agency that designed the experience and the Cerro Catedral activation for the Brazilian agency Elkis18.

With PASE, our own QR accreditation platform: invitations, RSVP, credentials and door control. We used it, for example, at the official launch of INCAA’s 41st Mar del Plata International Film Festival, with three invitation circuits and VIP and Press credentials.

It depends on the city, the duration, the staff and what needs to be built, so we quote each activation to measure. Tell us the essentials in the quote form and we will put together a proposal at no cost.