Choosing catering for a corporate event comes down to three decisions: the format (coffee break, lunch, cocktail or dinner, depending on the event’s goal), the investment range (in Argentina, from USD 15 to 35 per person for a coffee break up to USD 90 to 200 for a plated dinner) and the supplier, who gets validated with a tasting, a price breakdown and references from events of a similar scale.
With that overall picture, let’s look at how to make each of the three decisions well, because food is one of the things people remember most about an event, for better and for worse.
First decision: format follows the goal
The most common root mistake is choosing the menu before the format, and the format before the goal. The right order is the reverse: what you want to happen at the event defines how people eat.
- Networking and relationships: cocktail or finger food. People standing, moving around, with bites that can be eaten with one hand. Seating everyone at tables of ten kills circulation.
- Working day or training: short coffee breaks and a lunch with a clear time slot, buffet or served. Here food organizes the agenda; it isn’t the star.
- Celebration or recognition: a plated dinner with table service. It’s the most expensive and slowest format, but it’s the one that conveys status.
- Launch or brand activation: themed stations, food trucks or concepts that fit the creative idea. Food can be part of the message, as it is in well-produced brand launches.
- Long events with a continuous agenda: stations around the space serving all the time, so nobody has to choose between eating and taking part.
A practical rule: if the event lasts more than five hours, food stops being a treat and becomes logistics. Plan it that way.
Second decision: how much to invest per person
Reference ranges for Buenos Aires, in dollars because that’s the usual unit for quoting in the industry:
| Format | Range per person | Ideal for |
|---|---|---|
| Coffee break | USD 15 to 35 | Breaks during working days and training |
| Cocktail / finger food | USD 30 to 70 | Networking, after-office, launches |
| Working lunch (buffet) | USD 40 to 80 | Working days and conventions |
| Plated dinner with table service | USD 90 to 200 | Galas, awards, year-end events |
| Stations / food trucks | USD 35 to 90 | Long events, activations, corporate festivals |
Three clarifications that avoid surprises:
- The price per person almost never includes everything. Service staff, tableware, linens, setup and overtime are usually quoted separately. Always ask for the final number with everything in.
- The venue’s kitchen changes the budget. If the space doesn’t have an equipped kitchen, the supplier has to set one up: equipment, power and logistics that can add 10% to 25% to the total food cost.
- Scale helps, up to a point. There are economies of scale on ingredients, but service staff grows almost linearly with guests. Doubling attendees doesn’t double the cost, but it doesn’t leave it the same either.
Third decision: how to validate the supplier
This is where it’s decided whether, on the day, food adds to the event or becomes the wrong topic of conversation. The minimum you should ask for before signing:
- A tasting of the quoted menu. Not of “something similar”: of the dishes you’re going to serve. A serious supplier offers it without being asked.
- A price breakdown. What’s included and what isn’t: staff, tableware, setup, service hours, drinks. One-line quotes hide extras.
- References at your scale. Serving 40 flawless covers doesn’t prove they can serve 400. Large-scale food operations are a different craft: plating times, satellite kitchens, restocking logistics.
- Licenses and food safety. Food handling, cold chain, traceability. It isn’t red tape: it’s what separates an event from a serious problem.
- A plan for special diets. Vegetarian, vegan, celiac, allergies. Today it’s a standard, not an extra, and it gets solved in the registration form, not on the spot.
- An operational plan B. What happens if the power goes out, if it rains at an outdoor event, if confirmed guests grow 15% in the last week.
If the event is a mass event, the logic changes scale: food courts appear, multiple suppliers share the space and the operation needs different engineering. We cover that in the guide to food service for festivals and mass events.
The fine numbers: quantities and timing
Getting quantities wrong is the most visible mistake of all. References we use in production:
- Cocktail bites: 12 to 16 per person for a 2 to 3-hour event; 6 to 8 if dinner follows.
- Drinks: 2 to 3 glasses per person in the first two hours, one more for each additional hour. In summer and outdoors, add plenty of water, and keep it visible.
- Coffee: on working days, assume 80% of the audience has at least one per break.
- Safety margin: 10% above confirmed guests. Running short is far more noticeable than what that margin costs.
- Service timing: a three-course dinner for 300 people needs a team sized so the main course doesn’t come out an hour late. Ask the supplier how many service staff they assign per number of guests: for a formal dinner, the reference is one waiter for every 10 to 12 diners.
Where catering fits in the overall production
Catering isn’t an isolated supplier: it intersects with the venue (kitchen, loading access, build-up hours), with the agenda (service times shape the program blocks), with AV and power (electricity for kitchens and fridges) and with the overall budget, where it usually represents 20% to 35% of the total for a corporate event.
That’s why it makes sense for whoever produces the event to also coordinate the food, whether in-house or from third parties: when catering is hired on one side and production on the other, problems show up exactly where nobody was in charge. At SOMOS DER we run food service for events integrated into the production, with our own catering and management of suppliers and food safety.
If you’re putting together a corporate event and want the food to be at the level of everything else, request a quote with the date, the number of guests and the format you have in mind. We’ll send back a concrete proposal, with the full number and no surprises later.